For their return to SXSW in 2024, IBM teamed up with George P. Johnson Experience Marketing to launch the AI Sports Club, a compact lounge that showed off watsonx’s capabilities through real-time sports data. The activation turned heads (and rackets), earning the team a w3 Gold Award in Emerging Tech.
James Buonantuono is SVP and Head of Creative at S50, with 20 years of experience leading work at Saatchi & Saatchi, McCann and Weber Shandwick. As a Juror, he looks for entries with clarity and punch. “Be pithy. The entry should be as tight as the idea,” he says. Read the full interview.
The Academy of Interactive & Visual Arts Jury weighed in on what’s new and what could be next in social content, strategy and emerging tech. Plus, check out standout work from some of last year’s Honorees.