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w3 Winner Story

Engine Shop
by L+R

2022 GOLD

Websites:
Best Structure and Navigation

For our first w3 Winner Story this season, we’re excited to feature L+R (Levin+Riegner) and their work on Engine Shop agency’s website. We spoke with the team to learn more about the creative process, the challenges and the outcome of the project.

What inspired the creation of the website for Engine Shop?
The biggest inspiration for the EngineShop website was the infinity blueprint canvas – an idea that everything creative starts with sketches, blueprints, grids and ideas. We wanted to replicate this digitally.

Tell us about the first brainstorm session you had about the project.
In our first workshop, we looked into the existing brand guidelines for inspiration on what was possible to do with typography, colors and imagery style. From here we extracted everything we needed to then research similar styles, competitors’ websites and effects that would set this project apart from others out there.

What major challenges did you encounter and how did you overcome them?
A major challenge was making a WebGL interaction that didn’t deduct from the content, but enhanced the experience of the entire website. We overcame this by making the WebGL be the background and to animate based on cursor and scroll velocity. This allowed for a seamless experience that was subtle and interactive whilst still making the content the biggest focus.

What aspects of the team’s work are they most proud of?
The interactivity of the WebGL and cursor animations – this is something new to the industry and to achieve this level of quality and have it enhance a website is something we always aspire to achieve.

What does winning a w3 Award mean to your team?
For L+R, winning a W3 Award means our efforts have been acknowledged and appreciated by our peers and the wider community. It inspires us to continue to push the boundaries of what’s possible in the digital realm and strive for even greater excellence in our work. Ultimately, winning a W3 Award is a source of pride and motivation to keep creating amazing digital experiences.

To have your work featured alongside winners like L+R, submit your projects by the Early Entry Deadline on May 5th to Receive Preferred Early Pricing.


Credits:

Rena O’Brien, Chief of Staff
Alex Levin, Director of Strategy
Joe Taylor, Engineer and Lead Designer
Violet Dine, Designer